Experts say the card will appeal to younger, affluent, urban customers
Apparently American Express has listened to its critics.
The credit card issuer has boosted the sign-up bonus for its Platinum card, from 40,000 to 60,000.
(The boost is significant: It amounts to an equivalent of an additional $380 in cardholder benefits, according to The Points Guy, a rewards and loyalty site that calculates the value of loyalty points.)
To get that bonus, card users must spend $5,000 in the first three months after their account is approved, up from the $3,000 they had to spend to get the original bonus of 40,000. (That original bonus offer is no longer available.)
The announcement comes after many reviewers and card experts said American Express’s original announcement at the beginning...