The Obama administration is worried that insurers bailing out of the health law's markets may prompt their customers to drop out, too. So it plans to match affected consumers with remaining insurance companies.
The hope is to keep people covered, but there's concern that the government's match-making will create confusion and even some disappointed customers.
The new backstop was outlined in an administration document circulating among insurers, state regulators, and consumer groups. It also calls for reaching "discontinued consumers" with a constant stream of reminders as the law's 2017 sign-up season ramps up. Open enrollment for HealthCare.gov starts Nov. 1 and ends Jan. 31.
The insurance markets were envisioned as dynamic engines...